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Aurora photographer Corey Rich conducted a photo shoot this past October for Road Runner Sports’ latest sportswear catalog, with a focus on running and the running lifestyle. The still images and video content was shot during a four day assignment in Vail, Colorado and San Diego, California. “Shooting the video and stills with the same camera allowed me to piggyback the productions”, says Corey. This allowed him to use the same locations, talent, and crew for both productions without the needs to add extra shoot days. The result? A video that perfectly compliments the print component.When asked about the shoot, Corey said “This style of production represents the future of visual storytelling. The new technology, coupled with a new way of approaching the subject, allows me to work in an environment where the only limit is my own imagination.” All content was captured using Nikon DSLR cameras- the stills on the Nikon D3 and video on the Nikon D90. To view the final video edit for Road Runner Sports on Aurora Novus, click here.

 To see more work by Corey Rich, visit Aurora Photos.